AC/DC Tour Pop-Up Stores
Exclusive pop-up retail experiences across major tour cities, featuring limited edition AC/DC merchandise and immersive brand activations.
Pop-Up & Online Store
AC/DC wanted a national pop-up rollout that was fast, large and built for the fans. Five cities, tight timelines and a huge range of limited edition merch - the AC/DC team needed a partner who could run the full operation without missing a beat.
THE EXPERIENCE
We created fan experiences that reflected the sentiment of the iconic band and their fans; somewhere they could connect and share their stories. Each pop-up ran over several days, supporting the band on their first visit to Australia in over 10 years.
EACH STORE FEATURED:
- Limited edition apparel, vinyl and collectible items
- Custom signage, props and lighting
- Branded venues built for photo moments and content
- Screens, audio and digital content
- Food, drinks and entertainment
WHERE WE ACTIVATED
Melbourne, Sydney, Brisbane, Perth, and Adelaide (up to 5 days in each city). Each location had its own layout and feel, while keeping the same AC/DC identity throughout the tour.
WHAT WE HANDLED
- Planning and Coordination
- Site selection, layouts and approvals
- National rollout timeline and run sheets
- Compliance, security and WHS design and build
- Store design and traffic flow
- Full set build, install and pack-down
- Signage, fixtures and branded elements for all five cities
MERCH AND STOCK
- Sourcing, production and QC
- National stock allocation and forecasting
- Daily replenishment, freight and warehouse support
- Live stock tracking across all locations
WHY IT WORKED
Clear planning, experienced logistics, strong local teams and a fan first approach. The pop-ups delivered a premium experience and strong sales for a band that demands nothing less.
FAN REACTIONS
“Best merch experience I’ve seen on a tour.”
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