Getting certified is not an easy or quick process. The B Corp certification process is administered by an independent non-profit organisation called B Lab, and the process is necessarily lengthy and rigorous to critically evaluate how our practices impact the environment, our community, our employees, and our customers. The assessment involves over 300 questions that companies must answer, and a final B Impact Score is provided. For Jungle, this meant almost 12 months of hard work by the entire team, providing evidence of our positive impact and submitting extensive documentation to back up our efforts. It was a huge team effort, contributed to with lots of passion and conviction by everyone.

For us, this process actually began way back when we started Jungle. From the beginning our intent was to create great products conciously with the minimum of impact to the planet. That movement has meant really digging into the nuts and bolts of what we did (and didn't do) as a merch company. As we grew, so did our sense of responsibility our community and our planet. That is why we work hard to champion organic and recycled products, ensuring every aspect of the production process, had environmental and social impact front of mind.